How to make the most of your mobile dealership website
In today’s digital age, car shoppers are a mobile bunch. They’re researching vehicles, comparing features, and even pre-approving financing, all from the palm of their hand. If your dealership’s website isn’t optimized for mobile devices, you’re missing out on a massive opportunity to convert potential customers into satisfied buyers. Keep reading with DealerFire to learn the importance of a mobile site for dealerships and how to make the most of your mobile dealership website.
Four reasons to invest in your car dealership’s mobile website
Here’s why a mobile-friendly website is no longer optional for car dealerships and how it can supercharge your sales:
- More car shoppers are using their phones
- Consider this: Over half of all web traffic comes from smartphones and tablets. That means a significant portion of your potential customers are browsing on the go.
- If your website isn’t mobile-friendly, it will likely be slow, clunky, and difficult to navigate. Frustrated shoppers will simply bounce and head to a competitor with a user-friendly mobile experience.
- Boost conversions with a user-friendly mobile site
- A well-designed mobile website allows car shoppers to easily access all the information they need. They can provide detailed vehicle listings, high-quality photos, financing options, and contact details.
- This experience fosters trust and makes it easier for potential customers to take the next step, whether it’s contacting your dealership, scheduling a test drive, or even initiating the online buying process.
- Climb the search engine rankings
- Google prioritizes mobile-friendly websites in search results. A responsive website that looks great and functions flawlessly on all devices will rank higher in search engine results pages (SERPs).
- A higher ranking translates to increased visibility, attracting more qualified leads to your dealership’s digital doorstep.
- Make the most of local searches
- Mobile searches are often location-based. With a mobile-optimized website, you’ll be better positioned to capture local car shoppers seeking dealerships in their area.
- Location targeting is especially crucial for driving showroom traffic and converting those eager customers into sales.
Four ways to optimize your mobile website
Now you know the importance of a mobile site for car dealerships. There’s no better time to ensure your dealership’s website is mobile-friendly. Here are some actionable steps to get you started:
- Responsive design: Invest in a responsive website design that automatically adjusts to fit any screen size.
- Loading speed: Ensure your website loads quickly on mobile devices. Slow loading times are a major turn-off for mobile users.
- SEO targeting: Design landing pages and blogs with mobile users in mind to rank for more keywords on search engines like Google.
- Lead capture forms: Streamline lead capture forms for mobile users by minimizing required fields and optimizing for on-screen tapping.
