Kia logo

The History of DealerFire

OUR PATH TO BECOMING PART OF A GLOBAL AUTOMOTIVE TECHNOLOGY LEADER

Our commitment to excellence accelerates us forward; grounded in quality and innovation, we continue to evolve while staying true to the values that drive us.

DealerFire’s journey began in the back of a Jeep Grand Wagoneer in 1999

During a road trip between Oshkosh, Wisconsin, and Costa Rica, two friends - inspired by the open road and the endless possibilities of the digital world - set out to conceptualize an automotive website platform with no boundaries. This vision laid the foundation for what would become DealerFire, a company dedicated to helping automotive dealerships thrive online.

Since then, DealerFire has grown into a leader in automotive website design, now supporting thousands of websites across the country. We’ve never lost sight of our roots, keeping that scrappy, innovative spirit alive as we evolve. Over the years, DealerFire’s commitment to delivering high-quality, user-friendly platforms has earned us multiple accolades, including the prestigious Automotive Website Award (AWA) eight times.

In 2015, DealerFire joined the DealerSocket family, bringing our innovative solutions and customer-centric approach to an even wider audience.

Then, in 2021, DealerFire became part of Solera, a global leader in automotive technology.
Despite these acquisitions, we’ve maintained the small-town agency feel that has always been at the heart of our company. Our team is passionate, dedicated, and always ready to go the extra mile for our clients.

At DealerFire, we remain committed to our mission of supporting dealerships with innovative solutions that drive real results.

DealerFire’s flagship platform, Engine6, is fast, responsive, and designed with ease of use in mind.

We offer a suite of features that allow dealers to provide a customized shopping experience, including options to shop by budget, payment, or feature, as well as the ability to save vehicles for later. Our platform is optimized for SEO and custom content, providing dealers with the tools they need to succeed in a competitive digital landscape. Additionally, our quick, responsive support ensures that our clients are always equipped with the assistance they need.

Image Slide
Mercedes-Benz Morrisown
Kia Forward Theme
Matt Castrucci Kia
Pinnacle Theme Device Screens Display

From our humble beginnings in a Jeep Grand Wagoneer to becoming part of a global automotive technology leader, we’re here to help you grow your business with the same passion and dedication that has guided us since day one.