Category Archives: SEO

Two people talking while one of them sits in a car

Essential metrics every dealership should track on their website

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Posted in Digital Marketing, SEO

How can I track my dealership website performance? 

When customers research models, schedule a service appointment, or apply for financing, your website is the gateway to those conversions. But how can you track your dealership website performance? Tracking the right metrics can help you understand how to optimize your website for more sales and leads. At DealerFire, a leading dealership website provider and part of Solera, we empower dealerships with advanced website solutions and SEO services. Let’s explore the essential metrics every dealership should track on their website to stay competitive and maximize ROI. 

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a person driving a car at a dealership

What are the best keywords for my dealership?

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Posted in FAQ, SEO

How to find and use high-converting keywords for your dealership’s website 

Dealerships need more than just inventory to attract car buyers; they need strategic, high-converting keywords that match what customers search online. Using the right keywords on your website can attract visitors ready to convert, whether they’re looking to buy, lease, service a car, or simply gather information. So, what are the best keywords for your dealership? Here are some strategies for how to find and use high-converting keywords for your dealership’s website from DealerFire. 

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DealerFire SEO Go with a google search engine in the background

What to Expect From Your Car Dealership’s SEO Efforts and Investment

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Posted in SEO

How to Know If You Are Getting Something for Your Dealership SEO Investment 

It may be evident that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and you may know that it should be supplemented with digital ads and additional content creation to enhance digital visibility. But do you know if you’re actually getting something for your SEO investment? 

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a tax return document with the words DealerFire SEO GO

Sell More Cars This Tax Return Season With the Right Sales and Marketing Strategies at Your Dealership

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Posted in Digital Marketing, SEO

Taking Advantage of Tax Return Season With Car Sales and Service Offers 

April 15. That date instantly sparks dread in the minds of many Americans, whether it’s fear over owing the government tax money or the general anxiety everyone feels when having to go through the confusing tax filing process. For car dealerships, however, that date shouldn’t cause anxiety. It should create a feeling of opportunity. 

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two hands holding onto jail bars in the dark

Does Your SEO Strategy Belong Behind Bars?

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Posted in SEO

Automotive SEO on Trial

It’s there on your bill, maybe in fine print. “SEO services”. The exact label may vary, but the reality is the same: money leaves the bank, and “something” happens on the site that’s supposed to help you get more traffic and leads.

But what are you actually getting – results or swindled?

At DealerFire, we recognize the importance of attribution. If one area of marketing is doing well and another could use some help, it’s important to call that out. Even if your SEO strategy is top-notch, we want to give you the tools to prove it. SEO often seems amorphous and in a data-driven industry, it’s important that you have tangible reporting.

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a small ant holding a leaf with a blurred background

Honey, I Shrunk the Marketing Strategy: How Micro-Moment Marketing Provides a Macro Return on Investment

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Posted in SEO

Let’s time travel. The year is 2003. Peter Jackson’s The Lord of the Rings film adaptations have closed out with the future-Academy-Award winning Return of the King, the Human Genome Project has recently wrapped up after over a decade and the world wide web is accessed with the help of a yellow running man icon and the shrill sounds of a dial-up modem.

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a man in a car holding car keys

From Keyword to Keychain: The ROI Cycle of SEO

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Posted in SEO

The ROI Payoff of a Consistent Content Strategy

Who Reads this Stuff?

“Nobody reads blogs these days!”

It’s a common sentiment we hear from dealers – and perhaps one you agree with as well.  After all, it makes sense when we consider how blogs have commonly been used.

But a good blog is built around a proactive strategy – targeting high-traffic terms focused around automotive shoppers. The goal is to take customers from the search bar to the showroom, even though it’s often not instantaneous. People on your site may not be looking for your blog, but your blog can be a critical entry point for new prospective customers. 

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DealerFire SEO Go with a holiday car in the background

Have a Happy Holiday Season With the Right Digital Strategy for Your Dealership

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Posted in Digital Marketing, SEO

Is Your Dealership’s Digital Marketing Strategy Taking Advantage of Holiday Seasons? 

Even if the start of a new year isn’t particularly important to you, New Year’s Eve and New Year’s Day are still pretty good excuses to throw a party, have some fun, and relieve some stress. In the automotive world, holiday seasons throughout the year are also a good excuse to give your customers a little something special through holiday sales events. 

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