The Coronavirus Pandemic is here for the near future.
That’s the reality.
How quickly your dealership adapts will determine who is able to get through this stretch largely intact and who isn’t.
Not to sound like a financial advisor, but the biggest thing to keep in mind is to not overreact to the situation. Yes, it’s serious. But people still need cars, whether they buy them now or when things get normalized in a few months.
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April 15. That date instantly sparks dread in the minds of many Americans, whether it’s fear over owing the government tax money or the general anxiety everyone feels when having to go through the confusing tax filing process. For car dealerships, however, that date shouldn’t cause anxiety. It should create a feeling of opportunity.
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Just about everyone hates going to the dentist, but we sure are glad we have them around when they are needed. And Google’s featured snippets are a lot like that dreaded appointment for a root canal.
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If those audible prompts aren’t something you regularly use to search, shop, and interact online, you are about to be in the minority. By 2020, it has been forecasted that 50% of all online searches will be performed via voice search.
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Even if the start of a new year isn’t particularly important to you, New Year’s Eve and New Year’s Day are still pretty good excuses to throw a party, have some fun, and relieve some stress. In the automotive world, holiday seasons throughout the year are also a good excuse to give your customers a little something special through holiday sales events.
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Consumers spend the bulk of the buying process online, where resources for vehicle information and incentives are plentiful. The question is, what is your dealership doing to take control of the buying process?
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Does the initialism GMB mean anything to your dealership?
If not, you’re going to want to investigate. GMB refers to Google My Business, the information listing that is offered up by Google from information you provide about your business. If you aren’t interacting with it weekly – or worse, haven’t even claimed it – you’re going to want to make that happen quickly.
So why exactly is GMB so important for dealerships? There are many reasons.
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Now that the dust from NADA San Francisco has settled, it’s onto the spring automotive digital gauntlet – starting with Digital Dealer 26 in Orlando. While DealerFire has always had a nice booth presence at the show, we’re especially excited to announce that we’ll also be sponsoring a featured speaking presentation!