Even if the start of a new year isn’t particularly important to you, New Year’s Eve and New Year’s Day are still pretty good excuses to throw a party, have some fun, and relieve some stress. In the automotive world, holiday seasons throughout the year are also a good excuse to give your customers a little something special through holiday sales events.
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Consumers spend the bulk of the buying process online, where resources for vehicle information and incentives are plentiful. The question is, what is your dealership doing to take control of the buying process?
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Does the initialism GMB mean anything to your dealership?
If not, you’re going to want to investigate. GMB refers to Google My Business, the information listing that is offered up by Google from information you provide about your business. If you aren’t interacting with it weekly – or worse, haven’t even claimed it – you’re going to want to make that happen quickly.
So why exactly is GMB so important for dealerships? There are many reasons.
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Now that the dust from NADA San Francisco has settled, it’s onto the spring automotive digital gauntlet – starting with Digital Dealer 26 in Orlando. While DealerFire has always had a nice booth presence at the show, we’re especially excited to announce that we’ll also be sponsoring a featured speaking presentation!