Approaching Your Dealership’s Site With An SEO Mindset

The internet was a vastly different place only a decade ago. Responsive websites were extremely rare, design principles were largely lacking, and boosting your site’s rankings took little more than adding a slew of keywords into the code. Even though website technology and search engine algorithms are increasingly complex, there’s still a vestigial understanding of just how SEO works and it’s easy to fall back on outdated practices.

“Create content for the user, not the search engines.”

You hear this a lot in content marketing circles. And it’s undeniably solid advice. But the “create content for the reader” approach is only part of the story. SEO is still very much alive in content marketing, even if it doesn’t transfer as heavily to the written words themselves.