Does the initialism GMB mean anything to your dealership?
If not, you’re going to want to investigate. GMB refers to Google My Business, the information listing that is offered up by Google from information you provide about your business. If you aren’t interacting with it weekly – or worse, haven’t even claimed it – you’re going to want to make that happen quickly.
So why exactly is GMB so important for dealerships? There are many reasons.
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2011. That was the year that DealerFire earned its first OEM certification for websites with Toyota Motor Company. Back then, OEM certifications were still being fleshed out, with many requirements in various forms of completion, as well as web services, integrations, and compliance. Toyota really jumped on the opportunity though, developing great processes to ensure vendor success. It was especially important to us, as we were a small, scrappy web development company that had no OEM relationships up until that point. We had something to prove, and Toyota gave us an amazing opportunity to show what we had been working on for almost a decade.
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