What to look for in a dealership website provider

Five important factors for any automotive dealership website 

Dealerships looking for a new website provider have many options. It’s important to know what to look for in a dealership website provider. Keep reading to learn about five important factors for any automotive dealership website. 

Five things to look for when deciding on a website provider for your dealership: 

These five aspects of a website provider can make all the difference: 

1. Excellent customer service makes or breaks a website provider. 
2. Responsive websites are vital for a broad range of customers. 
3. On-page SEO (Search Engine Optimization) draws in new drivers. 
4. Fast page loading keeps customers engaged with the site. 
5. Evolving strategies and new products help dealerships stay relevant. 

How do these five factors impact dealership online performance? 

Now, let’s take a more detailed look at how customer service, website responsiveness, SEO, fast page loading, and new products can impact a dealership’s online performance. 

• Excellent customer service in the dealership world means the support team will respond quickly to any issues and help you find the resources you need. It means a seamless transition between providers and less stress for the team. 
• Responsive websites look attractive across all device types. If you’re looking at this on your phone, you’ll appreciate how our site is optimized for your screen size. Customers on different device types might turn away from a non-responsive website. 
• On-page SEO is what draws new people to a website. Some website providers offer blog and landing page content optimized for search engines to help dealerships rank high on Google and other search engines. 
• Fast page loading reduces bounce rate and increases engagement with your site. Website providers should be able to demonstrate that they’ve optimized their websites for fast loading. 
• Evolving strategies are necessary for the ever-changing online environment. Website providers should help dealerships strategize and offer new products regularly. 

DealerFire: providing fast, responsive, and engaging dealership websites 

DealerFire websites are always responsive with demonstrable fast loading times. We help our dealerships succeed by responding quickly to inquiries, providing on-page SEO, and evolving with the times.