The importance of a mobile site for dealerships

How to make the most of your mobile dealership website 

In today’s digital age, car shoppers are a mobile bunch. They’re researching vehicles, comparing features, and even pre-approving financing, all from the palm of their hand. If your dealership’s website isn’t optimized for mobile devices, you’re missing out on a massive opportunity to convert potential customers into satisfied buyers. Keep reading with DealerFire to learn the importance of a mobile site for dealerships and how to make the most of your mobile dealership website. 

Four reasons to invest in your car dealership’s mobile website 

Here’s why a mobile-friendly website is no longer optional for car dealerships and how it can supercharge your sales: 

1. More car shoppers are using their phones

• Consider this: Over half of all web traffic comes from smartphones and tablets. That means a significant portion of your potential customers are browsing on the go. 
• If your website isn’t mobile-friendly, it will likely be slow, clunky, and difficult to navigate. Frustrated shoppers will simply bounce and head to a competitor with a user-friendly mobile experience. 

2. Boost conversions with a user-friendly mobile site

• A well-designed mobile website allows car shoppers to easily access all the information they need. They can provide detailed vehicle listings, high-quality photos, financing options, and contact details. 
• This experience fosters trust and makes it easier for potential customers to take the next step, whether it’s contacting your dealership, scheduling a test drive, or even initiating the online buying process. 

3. Climb the search engine rankings

• Google prioritizes mobile-friendly websites in search results. A responsive website that looks great and functions flawlessly on all devices will rank higher in search engine results pages (SERPs). 
• A higher ranking translates to increased visibility, attracting more qualified leads to your dealership’s digital doorstep. 

4. Make the most of local searches

• Mobile searches are often location-based. With a mobile-optimized website, you’ll be better positioned to capture local car shoppers seeking dealerships in their area. 
• Location targeting is especially crucial for driving showroom traffic and converting those eager customers into sales.