Sell More Cars This Tax Return Season With the Right Sales and Marketing Strategies at Your Dealership

Taking Advantage of Tax Return Season With Car Sales and Service Offers  April 15. That date instantly sparks dread in the minds…

March 3, 2020

I’ve Been Audited! Now What?

"Audit" is a scary word. It conjures images of legal action. It facilitates urgency. Usually, feelings of anger and fear…

February 3, 2020

How to Create Value From Acquiring and Owning Featured Snippets in Google

Are Featured Snippets Good or Bad for Your Dealership’s Website?  Just about everyone hates going to the dentist, but we…

December 2, 2019

Does Your SEO Strategy Belong Behind Bars?

Automotive SEO on Trial It's there on your bill, maybe in fine print. "SEO services". The exact label may vary,…

November 12, 2019

Honey, I Shrunk the Marketing Strategy: How Micro-Moment Marketing Provides a Macro Return on Investment

Let’s time travel. The year is 2003. Peter Jackson’s The Lord of the Rings film adaptations have closed out with…

October 28, 2019

From Keyword to Keychain: The ROI Cycle of SEO

The ROI Payoff of a Consistent Content Strategy Who Reads this Stuff? "Nobody reads blogs these days!" It's a common…

October 10, 2019

The Importance of Voice Search in Automotive

Alexa! Hey Siri! Hey Google! If those audible prompts aren’t something you regularly use to search, shop, and interact online, you…

September 30, 2019

Have a Happy Holiday Season With the Right Digital Strategy for Your Dealership

Is Your Dealership’s Digital Marketing Strategy Taking Advantage of Holiday Seasons?  Even if the start of a new year isn’t…

September 13, 2019

Is You Car Dealership SEO Strategy Working?

How to Know If You Are Getting Something for Your Dealership SEO Investment It may be obvious that investing in…

August 22, 2019

How to Make Your Website a Research Hub That Leads Customers Through Their Car Buying Process

Where Are Car Buyers Researching Vehicles in 2019?  Consumers spend the bulk of the buying process online, where resources for vehicle information…

August 7, 2019